Chinese coffee chain brand Ruixing Coffee's US$120 million coffee roasting plant officially launched production in Kunshan, Jiangsu province on Saturday.
The 53,000-square-foot plant, with an annual coffee roasting capacity of 30,000 tons, is reportedly the largest coffee roasting plant that has been put into operation in China, and is also the second coffee roasting plant invested by Ruixing Coffee itself.In 2021, Ruixing Coffee constructed and put into operation a 48,000-square-foot coffee roasting plant in Fujian, with a capacity of 15,000 tons of annual coffee roasting.
At this point, the annual roasting capacity of Ruixing's commissioned coffee roasting plant is as high as 45,000 tons, or about 750,000 bags of coffee, which is roughly equivalent to the coffee production of Kenya or El Salvador in a year.
Ruixing Coffee said the new plant will enable the company to respond faster and more accurately to consumer demand and quickly deliver high-quality coffee beans to its stores nationwide.
In March this year, Ruixing Coffee's first coffee processing plant in the country of origin also landed in Baoshan, Yunnan province, where the annual fresh fruit processing capacity can be as high as 5,000 tons, which works in tacit coordination with the self-processing and roasting supply network whose annual output is expected to be more than 45,000 tons, and which can deliver higher-quality and fresher coffee to consumers.
Related reading: "In order to spell out the quality of raw beans, Ruixing opened its factory to the doorsteps of Yunnan's coffee farmers".
Ruixing Coffee now has more than 16,000 stores in China, making it the largest coffee chain in the country, ahead of rivals such as Starbucks (approximately 6,800 stores as of the end of 2023) and Cuddy's Coffee (approximately 7,000 stores as of March 2024), according to data. As of the third quarter of 2023, Ruixing Coffee opened an average of 16.5 stores per day.